What to look for in a good business card design?
Everyone knows a business card is important. It is your hard copy proof that you are a professional at what you do, and carefully wraps your business‘s contact details in a nicely designed 90 x 55mm card which can be given to anyone. Anything is possible with a business card, and amazing things can happen when it is designed the right way. In this short article we discuss some of the good things you should incorporate in your own business card and why they are important.
The way your words look on your business card are vital. They need to be legible, in a nice font, not too small and not too big. Don’t make the mistake of having your type too small – all words should be a minimum of 8pt in size. However don’t make them too large either. You are dealing with a piece of design which is tiny, and making your type too big can cause a cluttered effect, make it hard to create hierarchy in the design and in turn, impact on readability.
Use your branding
Its important to make sure your business card fits in well with your brand – be consistent. If you have used certain colours and fonts on your website or in your logo, carry them across. Consistency indicates reliability, and that you are a business who is professional and good to deal with.
Don’t Overdo It
A common problem we see as designers is too much content on a small piece of paper. The human eye can only process so much, so keep it short and sweet – your name, what you do and the best way to get in touch with you.
Throw In Something Smart
After the hype of a face to face meeting or introduction has faded away, what is left is your business card. By going that step further and adding a witty tagline or smart image to your card, you increase your chances of being remembered.
Something a lot of people never consider is the quality of the paper and the printing when it comes to business cards. However most of the time a prospective client will feel your card before they see it. By increasing the thickness (GSM) of your business card, it automatically feels more solid and better quality. By adding a classy and reflective foil stamp, you can convey that you are a professional who is willing to go the extra mile to deliver a more finished result. Some great printing techniques you might consider are:
- Foil Stamping
- Matt or Gloss Varnish
- Silver or Gold Metallic Printing
- UV Spot Varnish
Its important to look good for your customers and your business card is no different. Remember, this is a piece of you and your business that they can take away with them and if they like what they see you might get the job.