Understanding the roles in the design industry

The design industry is huge, and if you are just starting out and looking at careers, you might think the role of ‘Graphic Designer’ sums it up. However, its a lot bigger than this. From Programmer to Production manager, there are many roles which make up the industry and help to make a design agency successful. Having the right rolls for your business will help with work flow, and in turn, provide a better income. Here is a quick run down on some of the common jobs in the design industry.

The Art Director

ABOUT
If you are working with a larger agency, then there is a good chance you will have an art director onboard. These creative minds are generally graphic designers with 10 years plus, and will manage a creative.

SKILLS
Logos, branding, stationary, print design, web design, multimedia design

The Graphic Designer

ABOUT
Graphic designers can work within an agency, or fly solo as a freelancer. They are responsible for the visual side of things and have a good understanding of target marketings, typography, colour and imagery.

SKILLS
Logos, branding, stationary, print design, web design, multimedia design

The Animator

ABOUT
Animators are responsible for things which require movement, such as cartoons, logo introductions, youtube clips and film editing.

SKILLS
Animation, television commercials, youtube clips, logo introductions

The Web Designer

ABOUT
Web designers are responsible for the way a website looks. They understand the importance of a good and logical interface design and specialise in designing websites.

SKILLS
Websites (look and feel), interface design

The Web Developer

ABOUT
The web developer makes a flat design for a website come to life. Using various codes and platforms, they are responsible for the function of the website.

SKILLS
Websites (coding), plugin development

The Programmer

ABOUT
Programmers are an extension of a web developer and program software. If you are looking for something with a very specific function

SKILLS
Websites (coding), plugin development, software, custom functionality

The Illustrator

ABOUT
Illustrators are similar to graphic designers, however have a focus on the creation of drawings rather than design. They are diverse in style and whether they work digitally or traditionally.

SKILLS
Logo & mascot design, illustration & drawing

The Copywriter

ABOUT
Copywriters are responsible for the written word in advertising. Their work ranges from taglines and business name development, to full scale articles and e-books.

SKILLS
Writing, articles, business name and tagline creation, e-book writing

The Account Manager

ABOUT
If you are working with a larger design firm, you might come into contact with an account manager. They are responsible for the management of jobs and liase between yourself (the client) and the design team. SKILLS
Project management, invoicing and accounts, reception

Photographer

ABOUT
Photographers are responsible for, well, the photos that go along with your brand. It is important to engage a professional photographer when you are first starting out, as it will allow your products/services to be displayed in the most professional way possible.

SKILLS
Photography, photomanipulation

 

Subscribe to our mailing list & be the first to know about our new, exclusive design freebies.