Things you need to know about SEO
SEO, or Search Engine Optimization, is making sure that your website or online writing is made as visible as possible to potential viewers or customers who are using search engines to find the information they are looking for. It doesn’t matter what previous type of writing you have had formal training or personal experience in. SEO is a writing style and language in itself.
With so many companies, some of which have seemingly infinite budgets, utilizing SEO techniques to generate more traffic for their websites, it is important that you do what you can to become more visible to search engines too. You don’t have to pay experts a lot of money to overhaul your content. There are simple things you can do yourself to begin.
Be Considerate of Content
There are some very important things to take into consideration when writing a piece that will be published on the Internet or designing a website. Search engines give priority in their results to content that is current and most similar to the search string entered. People are more likely to click on a website that has come up on the first page of search results, so it is important for your visibility to do what you can to move up.
Using content that is accurate, interesting, and keyword rich is vital to SEO. By having a good working knowledge of keywords and phrases that are commonly used when people are using search engines, you can create content for your website that will make it relevant to a broad variety of people’s searches. However, it is unethical to intentionally use irrelevant keywords and tactics just to draw people to your site.
Search engines scan for words that are used repeatedly or that are used as links, in titles, or in tags. Make good use of your headings and navigation menus, as search engines look in these places first and foremost to match the search query. You can also implant keywords and phrases in the metadata of your website, which means the source code itself. Try not to save blocks of text as image files. Search engines can’t “see” the individual words in this type of text as it seems to be only a picture of the search engine.
Popularity is one of the key factors that move your website up the search results page. The more popular a website is, the more priority it will receive from the search engine. Learn about back-linking. If people can access your website through the information they are utilizing on another, it will increase your number of hits. Also, link to other popular and relevant sites in your own content as well.
Some search engines, such as Google, offer a service to send you email alerts regarding things that can affect your ranking. This can be very helpful.