Things to Know About Page Layout
Having a good page layout is very important for the effect your website or publication has on viewers. It is a subtle art form and a psychological method to create an overall perception in the mind of the viewer. Through layout you draw the reader’s attention exactly where you wish. A good page layout helps people easily navigate the images and information you have chosen for your content.
A website or online publication is usually thought of in terms of regions. The top, middle, bottom, and left and right sides of the page are each a unique section of the page that have a typical designation. For example, the top is usually reserved for a logo and/or title. The sides are a good place for widgets, navigation menus, and highlights. The written and visual content in the middle can be arranged so as to draw the eyes to the information on the sides. There are many variations of this basic layout, and you can tailor it to your specific needs and vision.
One of the most basic and yet highly important factors is the typeface. What is psychologically implied through the fonts you choose? Is your content casual or whimsical? Try using an interesting typeface, especially for titles, pull-quotes, or important information that needs to draw the eyes. Are you creating a professional page with large blocks of text? You would be better off sticking to a plain, common typeface that is easy to read. It is not generally recommended to use more than two different fonts on a page, although some projects may lend themselves to more variety. You will need to fill this out for your particular needs and intentions. Using large typeface can be a very effective method for dividing the page and directing attention.
Adequate spacing between elements is key to creating a visually-appealing page. Overcrowding can make it difficult to see the individual objects on the page and can take away from the overall effect. Utilizing white space to your best advantage is a must – around photos, between blocks of texts, and to offset menu.
Your use of color will be a key element of your layout design. Certain colors come with underlying psychological connotations, and the color makes your content interesting. It is important to be consistent. If you use a particular color for a particular element, a reader or viewer will know exactly what color to look for when trying to find something specific on your page. Overusing colors can be distracting or displeasing to the eye. It can diminish perceived professionalism of more serious content.
Check it over
Always look back over your layout before posting your finished product. Close attention to detail will make your layout shine. Take a break and come back later to look at it again. You may notice a minor discrepancy that escaped you before as your eyes became used to what they were seeing. Don’t be afraid to try something new. Sometimes stepping outside of your usual boundaries or layout format for a minute can inspire a whole new approach to your project.