The Power of Color Psychology in Advertising
Colors appeal to us or turn us way on a subconscious level. All successful businesses know this fact and use it to their advantage when attracting a customer base or readership. Color is a powerful element in advertising and branding. The way people feel psychologically about the colors you use will directly affect the way they feel about your product or service.
It is said that an impression based on color is formed within the first 90 seconds that someone is looking at it. When advertising on the Internet, it is generally recommended that you strive to make a strong impression on a viewer in under 30 seconds. Proper use of color psychology can be a very effective way to meet this goal.
There have been countless studies related to the ways that colors affect the thinking and behavior of human beings. For example, many fast food restaurants implement hot colors, like reds and oranges, in their signs and dining areas because studies have consistently shown that these colors make the customers eat quickly and leave, opening up the table for the next meal-on-the-go. Here are some good examples of use of color to complement your project:
Implementing reds into your advertising implies excitement and passion. It may include an element of danger and appeal to people’s risk-taking sides. It can relate to sexual energy, and when combined with the sophistication and mystery of black, it can be very enticing.
Feelings Associated with Red: Strength, danger, passion, speed, excitement, energy
Notes on this colour: Red is one of the colours seen first by the human eye. Its a great colour to use when drawing attention to something. This is a colour that effects impulse buying.[divider_top]
If you wish to portray an image of reliability and make people feel that they can trust your company, use blue. It is one of the most common colors used in advertising and is very effective at making people feel like they belong. If you are trying to get people to sign up for a new online community, blue would be an excellent choice.
Feelings Associated with Blue: Trust, reliablity, coolness, refreshing, belonging, nostalgia
Notes on this colour: Blue is the most popular colours.[divider_top]
When people see the color yellow, they will think of friendly attitudes and high energy. It is mentally stimulating and should be used in moderation so as to not overpower.
Feelings Associated with Yellow: Sunshine, warmth, happiness, optimism
Notes on this colour: The human eye sees yellow before every other colour.
Using orange can give the appearance of playfulness. It makes your webpage or business look warm and inviting, with vibrant energy. It could be great for a daycare or a blog about learning to juggle.
Feelings Associated with Orange: Playfulness, warmth
Notes on this colour: This is a colour that effects impulse buying.[divider_top]
Green is commonly used to imply freshness and fertility. It is associated with growth and nature. Especially now with the rise to popularity of eco-friendly alternatives, using green can make your company look fresh and tranquil.
Feelings Associated with Green: Natural, freshness, life, growth, abundance
Notes on this colour:[divider_top]
Feelings Associated with Purple: Royalty, spirituality, dignity, faith, nostalgia
Notes on this colour: Purple is favoured by people who consider themselves to be creative.[divider_top]
Pink is gentle, feminine, and secure. It is soft and innocent. It can make you appear nurturing to your potential clientele.
Feelings Associated with Pink: Sweet, feminine, nurturing, security, motherhood
Notes on this colour: This is a colour shoppers who have a plan respond to.[divider_top]
Feelings Associated with White: Pure, clean, youthful, fresh, mild[divider_top]
Feelings Associated with Black: Classic, elegant, stylish, seductive, expensive, mysterious, luxury[divider_top]
Gold is associated with wealth and prestige. Using gold on a business card for an investment agency might draw potential customers in because they just can’t quite shake the feeling that your company would increase their profits.
Feelings Associated with Gold: Prestige, expensive, stylish, masculine[divider_top]
As a general rule, silver invokes a cold, scientific image. This may not be what you want for your friendly dog-grooming business, but could be perfect for your highly professional advertising agency website.
Feelings Associated with Silver: Prestige, expensive, stylish, feminine[divider_top]
If you want to come across as helpful, polite, and genuine, using brown in your strategy might be good. Brown could be a great way to emphasize your attention to customer service.[divider_top]