The Importance of a Mobile Friendly Website
These days, everyone is on the go. They are checking their social networking sites on their cell phones while they are on their lunch breaks and getting updates on stock figures while they watch their children’s school plays. Smart phones are quickly growing in popularity. As production increases and prices become lower, smart phones are becoming more widely-available. With each passing holiday and birthday, more people all over the world are carrying one in their pockets.
Recent studies by Google show that 72% of consumers expect the websites they use regularly to have mobile–friendly interfaces. Also, vast numbers of the people in the study said that they regularly go to websites using their mobile device only to find that they cannot view the content. For a company or business, this figure should highlight the importance of not losing these opportunities to increase customer base and visibility.
With so many people doing a majority of their web browsing on the countless new cell phone models becoming available with web access, there is absolutely no reason to expect that someone will remember to look at your website later on a desktop or laptop computer. When someone is browsing the web on a smart phone, they are likely in a hurry or focused solely on the task at hand. They want a quick answer to a question and are not looking to form long-term memories about websites that were unable to help them.
Today’s consumer expects instant gratification. If someone is using their phone to access the web and your webpage is unsupported, they will write it off and continue to a similar website that will load immediately. If your website is mobile–friendly, your traffic and visibility will dramatically increase, and your company’s name and logo will be remembered for future use.
If a consumer is able to make a purchase from your website using their smart phone, your profits will increase. Studies show that people are more likely to make a purchase using their phone, and if your product is unavailable, they will purchase one that is.
If your product is not available for purchase online at all, even simply having your phone number and location easily viewable by smart phone users can be a way to increase the likelihood of making a sale or earning a new customer.
Consumers prefer your site to fit the small screen they are using to access it. By offering a mobile–friendly version of your website, it is more likely that someone will continue on to view your whole website, making any advertising or information on the full version more likely to be seen.
Creating a version of your website that can be accessed by mobile devices is relatively inexpensive. It can happen quite quickly – it is certain people will begin viewing your site almost immediately. There are many experts in this field who can develop a mobile–friendly site for your business or product, and the money you spend on the project will be offset by the increased profit and visibility you will experience by making your presence known in a growing target market.