9 tips for selling your own graphics on a professional stock website
1. Research what kinds of graphics companies and individuals are typically buying on stock photo websites right now.
It can change often, as fads and styles come and go. By offering a portfolio of relevant photos, you will be more likely to make a good sale when you begin corresponding with your potential buyers. Know what they are expecting from you.
2. Know what’s a good deal and what isn’t.
Visit forums where others are discussing their experiences selling graphics on stock websites. There are tons of good resources out there to research the market. You don’t want to accidentally sell yourself short, but you also don’t want to be asking so much for your graphics that you will have trouble making a sale. By finding out what other artists with similar work are expecting to receive as payment from the companies purchasing their graphics, you can know when to celebrate and when to walk away.
3. Use many different marketing tools to attract attention to the site that is hosting your stock images.
Send out emails, build webpages, advertise on other webpages, do a press release. Any kind of promotion or advertisement that attracts more people to where they can see and purchase your graphics is a great thing.
4. Maintain a good business relationship with the website that is hosting your graphics.
5. Be willing to make mistakes, but always learn from them.
You will likely find yourself doing a lot of trial-and-error. This is perfectly ok. Especially when you are first starting out selling graphics on stock websites, or doing anything in life, the only way to truly gain experience is to jump in head first and find out for yourself what works and what doesn’t.
6. Know the copyright information as it pertains to your graphic.
Who will be the owner of the graphic? Will you be selling the rights to the purchaser, or just leasing them the opportunity to use your graphic? This is very important information, and you will need to have a firm grasp on this information.
7. Find out which site is best for you.
8. Monitor your copyrights.
Don’t assume that just because there are rules in place, someone won’t think they can get away with breaking them. You are responsible for making sure that protocol is followed by customers who have purchased the use of your graphic. Follow up with your clients and keep a close eye on them.
9. Maintain a large portfolio for optimum sales.
Having a large number of a broad variety of images for potential buyers to browse through is key to making sales. The more you have to offer, the more you will receive in return. Of course, the better quality the images you generate, the better your chances of making a sale as well. There is nothing wrong with self-editing, and carefully consider each image that you enter into your portfolio for its uniqueness and usability.